Dubai Lynx
TBWA\RAAD, Dubai / NISSAN / 2022
Overview
Entries
Credits
Execution
The Patrol NISMO is a high-performance, luxurious machine. It’s a car that stands out on the road and grabs instant attention. With our editing, we wanted the film to do the same for the audience. The film comes together piece by piece, shot by shot, never showing too much too quickly and always keeping the viewers engaged and excited to see a little more of the car but also waiting in anticipation for what comes next.
To connote the high-performance nature, the entire edit is done using swift cuts and dynamic, high-speed shots, covering two different visual styles. It’s a duality of sorts, between the high-tech horse and the beauty of the car itself. This builds suspense and tension, while also drawing viewers in with lush, evocative imagery. The editing makes the film a gradual coming together between our hero and his machine.
There is tension, drama, and suspense with
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