We headed for a challenge: Create a different, unexpected tourism campaign.

Amidst tourism campaigns that bear a huge offer of activities, we chose to invite people to do nothing: HERE NOTHING EVER HAPPENSHOW LONG HAS IT BEEN SINCE NOTHING HAPPENS TO YOU?Come to MIRAVETEwww.thevillagewherenothingeverhappens.comFour TV Spots starred by its 12 inhabitants invited the viewers to the village and its website, which included:a. 3D virtual tourb. Reservation officec. Donations: Buying tiles to restore the Church.d. Merchandising: Doll replicas of the inhabitants, ringtones, screensavers.e. Advergaming of the village’s most common activity: Goat milking.