Cannes Lions
TBWA\SWITZERLAND, Zurich / MARS / 2011
Overview
Entries
Credits
Execution
The strategic solution was to demonstrate instead of explaining.
During the time the leashes hung outside the supermarkets, print advertorials in the supermarkets chain magazine explained the product itself.
Outcome
During the time span of the promotion sales boomed.Concrete results cannot be measured; awareness went up and sales increased by 5%.
Similar Campaigns
12 items