Losing your dog is a fear universal to dog owners the world around & at some point, has happened to most. Yet, there is no clear protocol, no real support system in place for when this happens.

With PEDIGREE’s positioning, taking on the problem of how best to help lost dogs was a natural fit for the brand.

With the technology now available via peoples smartphones we realised that we could for the first time create a real time, geo-targeted lost dog poster that could move faster than the lost dog itself, and make it an end to end mobile experience, starting from an app and progressing into mobile targeted ads via the Google Display Network (GDN). And unlike most app based idea, only the dog owner would need the app – everyone else would experience the lost dog alerts through the GDN.

When you lose your dog every second counts. What if there was a way to activate an army of scouts in the exact area your dog was last seen?

That’s PEDIGREE Found. Download the app, register your dog. If they go missing just press the LOST button, instantly creates lost dog alert mobile ads where your dog was last seen, geo-targeted to a pinpoint radius of 2.5 kilometers & personalised with your dogs information.

This, along with push notifications to other Found users, gives our network of eyes the details they need to bring your dog home safely, and quickly.

To date, 10% of NZ dog owners have downloaded the app

The ‘Lost Dog Alert’ display banners have response rates of over 100 times the industry standard.

In the period since launch, with only BAU activity also running, PEDIGREE saw their sales rise to a 5 year high – this equated to a 10% increase in market share lead over the 2nd largest brand in the market.

But by far the most important result? So far, 105 dogs have been reunited with their owners through PEDIGREE Found.