We made people experience in a unique way how hard it is to drive drunk, without even touching a car.

We built a whole new bathroom in some of the hottest bars in Colombia's capital city, Bogotá. This bathroom had a very special wall, one that would move when people started peeing, following a traced course with instructions just like a car GPS.

The men that entered the bathroom were completely unaware of what was coming. When they started peeing, the wall had a screen with directions that tested their reflexes and drunkeness, evidencing the lethal relation between alcohol consumption and the numbness it causes on reflexes. Then, they received a code so they could call a cab on the brand's name and get home safe.

In one weekend, 458 men took a cab on the brand's name instead of driving under the influence of alcohol, resulting in over 1100 people getting home safely.