Audiobooks appeal to a very niche audience. We needed to remind them about the joys of hearing a book on CD.

We wanted to literally show books entering through the ear. Several approaches were tried and in the end, we decided the best way was the old-fashioned way. We went back to our science text books and drew our inspiration from there.

The campaign is still in its early stages. Results (in terms or sales and perception) are currently being tabulated.