Upon initial launch, an online campaign was developed that specifically targeted the Tech Zealot, the Tech Seeker, and the Serious Gamer.The general launch campaign will target the Tech Zealots which were defined as technology leaders/experts that showed the highest Intel brand loyalty, had the highest degree of interest in bleeding-edge technology, and had the highest levels of Internet technology and activity.ONLINE CAMPAIGN GOALS*Begin building awareness for the Plentium 4 Processor among early purchasers and influences.*Build purchase inspiration in the target buyer segments and Pentium brand aspiration in mainstream segments.*Build appropriate levels of demand and awareness... provide for co-existence with clear differentiation of Pentium 3 Processor and Pentium 4 Processor.