Cannes Lions

PENTIUM PROCESSOR

DENTSU, Tokyo / INTEL / 2005

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This is a limited broadband website that Intel has achieved by co-operation with Disney.AIM: To change the way women think about Intel, Pentium, or the latest PC technologies. To familiarise women with the Intel and Pentium Brands and PC technology.To reach as many targeted women as possible over a limited period, we set up the stage as the hall of a luxurious and mysterious social party.Total number of viewers was over few millions until closing "Magical Theater".

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