Pep talk was a rousing call to arms for youths all over the world to unleash their extraordinary talent with Vivo’s range of smartphones.

Adopting a different strategy to other FIFA World Cup sponsors, Vivo targeted both fans and non-fans of football by empowering everyone to showcase their inner talent during this global event, whether they are on and off the pitch.

From footballers, ballerinas, university students to family members, we see characters from different walks of life smartly utilising the different functions of Vivo smartphones to prepare for the biggest show of their lives; all leading towards the opening ceremony in Russia and strung seamlessly together via a stirring pre-game pep talk.  With Vivo, the FIFA World Cup is the stage for everyone to shine.