Cannes Lions

TELECOMMUNICATION

PUBLICIS DIALOG, Paris / SFR / 2009

Overview

Entries

Credits

Overview

Execution

Create a character named Joe, with no limit, driven by the community of net surfers : Its a Living Tamagotchi!The reality game lasted 30 days, 7days/7, 16h/24. In all, 480 hours of content. It is the first format of convergence triple-play: TV/Web/Wap.Joe must realize the challenges posted by the Joenautes and keep up with Joe’s adventures from the website, the wap or on MTV, in the daily show.Every evening, net surfers votes to keep or change of Joe, a popularity vote linked to Joe’s personality and charisma, but especially to the challenges he has accomplished all day long.900 phone shops were dramatized with NonStopJoe.

Outcome

In one month:900,000 websurfers, 250,000 on the wap, 60,000 on MTV everyday have seen SFR offers.80,000 connections per day, 20,000 challenges posted, 150,000 votes.

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