This work was created specifically for theatergoers. In an effort to reach and develop new audiences for AT&T, media was bought with National CineMedia that put 90-second branded content in theaters prior to almost every movie that was released in 2018.

The bus interiors were created by placing a full sized bus on a giant gimbal that rocked back and forth to create the terror of dangling over the massive gorge, all shot on a studio stage. Our interior shots were mostly shot on the stage for safety reasons, so we replaced the landscape with VFX plates, matching lighting and dramatizing the situation. For the VFX sequences, we recreated the entire bus in CG, seamlessly transitioning from the live action bus shot to the moment it skids and bursts through a stone wall.