Cannes Lions

SPONSORSHIP OF THE AMAZING RACE

TONGUE, Sydney / VODAFONE / 2012

Overview

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Overview

Description

We helped Vodafone create buzz around their sponsorship of Australia’s first series of ‘The Amazing Race’ by creating an iPhone app that allowed everyday people to run their own Amazing Race.Using their smart phones, people collected and dropped virtual markers to earn points and redeem them for a heap of rad prizes.

Over 5,000 people ran their own Amazing Race over the 5 week period. Results:- 5,457 TV viewers got off the couch and hit the streets to run their own Amazing Race.- Running a combined distance of 252,722km.- 21,779 hours spent interacting with the app.- 25,000 virtual markers collected.

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