Cannes Lions

SHARE LIKE A BOSS

THEY, Amsterdam / VODAFONE / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

In the #ShareLIkeABoss campaign, people could nominate the best overshares by retweeting them with the campaign hashtag. The overshares were immediately glorified in epic online videos. Every week, the top-voted overshare was featured on an offline billboard, free postcard, radio spot, or full-page newspaper ad. The grand-prize winner was sent to space, to be shared with the whole universe!

Outcome

The goal of this activation was awareness for Vodafone's Prepaid+ offer. Online, the activation reached more than one-third of the country's Twitter users. Offline, in addition to the purchased media, the campaign made headlines in newspapers around the country.

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