Cannes Lions

VODAFONE - KISS

GREY LONDON, London / VODAFONE / 2013

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Case Film
Case Film
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Overview

Entries

Credits

Overview

Description

Transcending culture and language, the film centres on a kiss that takes us through one couple’s lifetime, from the innocence and naivety of youth to real physical passion in old age. A life and love is condensed into one flowing, cinematic moment.

Execution

It is thematic. The track made the film work harder, each musical phrase creating a chapter for each scene. Each life moment.

It took the film to a different place, marking each life stage as an emotional chapter in the journey.

And, like great film, added a signature sound to each moment we might all go through.

The music itself is a live recording version of The Walk by Einaudi.

It was decided that the performance, the soft noises, imperfections and sound of the room would all add to a sensitive, fragile score that made the piece more filmic, more powerful.

I wanted the music to feel like a film not a commercial. But it was crucial that it didn’t try to force the emotion or feel romantic in its own right. No John “Hollywood” strings.

We tried different things with an extremely wide brief. Then I fell in love with the Einaudi track because it felt quite strong but let at the same time a lot of room to the people, their look, their bodies.

I also liked the fact that it had a lot of internal contradictions, was quite hard to define: It was at the same time strong but fragile, epic but intimate, happy and sad.

The image of life - Director

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