Cannes Lions
PEPSI
BBDO GERMANY, Dusseldorf / PEPSICO / 2013
Overview
Entries
Credits
Overview
Description
Claim Pepsi being the number one soft drink if it comes to delivering refreshment and energy to all parts of your body: Iconic refreshement!
Execution
Pepsi ist the number one soft drink if it comes to delivering refreshment and energy to all parts of your body: Iconic refreshement!
Outcome
This low budget campaign had a great public response. It got distributed virally via social media and design, illustration and advertising blogs. Many posters got directly ordered by fans. Some even got stolen.
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