Cannes Lions

PEPSI

TRIBAL DDB DALLAS, Dallas / PEPSI / 2007

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At the start of 2006, Pepsi began launching new, unique packaging designs every three weeks. Each design is centred around platforms relevant to youth culture, with unique URLs that drive consumers to an immersive online experience. The first site in the series, aptly named “This Is The Beginning,” allows users from around the world to gather in real-time and create the next Pepsi billboard in Times Square New York City.

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2021, PEPSI

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