Cannes Lions
MARK BBDO, Prague / GENERAL BOTTLERS / 2011
Overview
Entries
Credits
Execution
But we did not give up and launched a manifesto:Is there at least one brave mayor in this country?
Via our website and letters we addressed the mayors of smaller towns and offered them our winning designs of bus stops.
Outcome
Within one week fans of our campaign started contacting their local town majors. We got the support of more than 8,000 people on Facebook.
163 mayors registered on our website and 54 of them gave us permission to create a bus stop in their city based on one of the winning designs!
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