Cannes Lions
ALMAPBBDO, Sao Paulo / PEPSI / 2009
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Somewhere out in the big city, a can of Pepsi falls to the ground. Two youngish guys begin to fight over it, Bruce Lee style, soon sparking a wild kung-fu battle for control of the can. Finally, one of them manages to win it. Yet the joy doesn’t last long at all, as the lucky winner soon finds himself in the claws of a wacky dino.
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