The new visual identity system must be seamless across all channels. Pepsi will deliver a core look that is unified across all brand touch points from in store-packaging to large scale advertisements and all points in-between.

To capture the excitement of now, Pepsi grounded the visual identity system in a new dynamic blue color. The blue represents a deep sense of refreshment and vitality that is integrated seamlessly across marketing and communication channels. The system is also strengthened with clean typography, striking photography and bold new graphic elements.

The rollout began at the beginning of 2014 and many of the markets and bottlers are passing along enthusiasm for the updated look.

“The feedback from the market on the new look is heart-warming and extremely positive” – India Team

“We love the new packaging, it is so powerful on the shelf.” – Mexico Team