Cannes Lions
TRIBAL DDB WORLDWIDE, Dallas / PEPSI / 2004
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The target audience is 12-30. The brief was essentially to position Pepsi as 'the cola' that fits the young, vibrant lifestyles of the target audience - the perfect complement to their food, their music, and their fun. The marketing objective was to deepen the relationship with the target audience and establish lifelong loyalty to the Pepsi brand.
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