StrategyPEPSI asked us for a campaign involving computer games, aimed at the general public that would want to ‘Max their life’.Execution & Use Of MediaWe organized a live gaming experience with participants recruited online. Then we opened up a website called 4MAX, where gamers could compete against each other for a place in the live offline finals.Results & ROI- More than 100.000 gamers visited the site.

- 80% of the visitors played the game online.- Banners: an average CTR of 1.6%, with peaks up to 8%.- 20.000 views on YouTube.

At first we went undercover, organizing an unbranded, live gaming experience with both local and international participants recruited online. Closely monitoring the blogging community and social networksites we opened-up a –still unbranded- game site, called 4MAX. When the fuzz reached an all-time high, GunkTV was granted the reveal scoop. At the same time a new website, branded this time, was revealed, where gamers could compete each other for a place in the live offline finals.

- More than 100.000 gamers visited the site.

- 80% of the visitors played the game online.- Banners generated an average CTR of 1,6%, with peaks up to 8%.- More than 20.000 views on YouTube.- Free publicity on HLN.be, M6 TV and within the blogging community.