Cannes Lions

PERCEBEIRO SHIELD

TBWA\ESPAÑA, Madrid / NISSAN / 2017

Awards:

1 Shortlisted Cannes Lions
Case Film
Scale Drawing
Presentation Image

Overview

Entries

Credits

Overview

Description

Our competitor largest factory in Spain is placed in Galicia. We needed to do something to improve Nissan’s image there.

To achieve that we used Nissan Intelligent Mobility in the suits of the people with one of the most dangerous job: the percebeiros, the seekers of the famous galician goose barnacle.

Now, thanks to Percebeiros Shield, they can come back home every night safe and sound.

Execution

We create a percebeiro suit that incorporates Nissan Intelligent Mobility, a device that alerts people of the dangers near by. In this case, it alerts percebeiros of the most dangerous waves.

Outcome

19.000.000 impacts on social media.

2.500.000 views.

Earned presence in local, national and international media.

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