Cannes Lions

Perfect Isn't Pretty

CAVIAR, Los Angeles / GILLETTE / 2017

Film
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Starring Gillette’s global roster of athlete ambassadors, including Ashton Eaton (USA, Decathlon), Neymar Jr. (Brazil, Soccer), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), the Perfect Isn’t Pretty film pulls back the curtain and shines a spotlight on the grueling journey that athletes face throughout their training process. By revealing the tough and often overlooked everyday struggles, combined with the sacrifices that athletes make in their pursuit of perfection – from enduring physical pain to unexpected arguments with loved ones – the film shows there are no shortcuts to perfection, but with precision, your best is within your grasp.

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