Cannes Lions

Performance Amplified

ADAM&EVEDDB, London / VOLKSWAGEN / 2016

Film

Overview

Entries

Credits

Overview

Description

The Golf R is Volkswagen's most powerful car.

This commercial is based on the insight that drivers of performance cars like to lower their windows when driving through tunnels, to hear the sound of the engine amplified.

We placed six microphones in and around the car to capture the full range of sound as it drove through tunnels across the UK.

Each tunnel brought its own acoustic quality. The driver’s POV footage was then edited to create a seemingly endless tunnel journey for performance enthusiasts to enjoy.

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