Cannes Lions
J. WALTER THOMPSON MEXICO, Mexico City / AB INBEV / 2016
Overview
Entries
Credits
Description
It would be great that when your girl is in her days, you could know exactly how to behave, how to treat her and what to say exactly to make things easier.
We became to a very practical solution: an app that could stand by us in this situation.
The app Survivor by Leon beer, helps guys to make things lighter with their girlfriends and therefore survive those days.
Execution
We developed an app that has its own calendar. The user must enter the last day of his girlfriend period. Then the app calculates what are the safest days to hang out with friends, or suggests when to send her flowers or give her gifts. At the end of each time interval, it congrats you for keep being a SURVIVOR.
Outcome
After the testing phase, the app will be officially launched in April 2016.
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