Cannes Lions

PERSONAL LOANS

TEQUILA\LONDON, London / ABBEY / 2005

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Overview

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Overview

Description

Powerful Problem/Solution commercial ending in a strong call to action reinforced with a time close. At its heart is a visual demonsration of being 'financially stretched'. Use of animation allows us to deliver this message with charm and humour to create an enjoyable DRTV commercial.

Outcome

Average CPR £122, response rate 0.0026%. However the best performing channel achieved a CPR of £81 and a RR of 0.0048%, which is double the expected RR for DRTV.

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