Cannes Lions
THE HOOK COM, Milan / DEUTSCHE BANK / 2005
Overview
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Credits
Description
Look to the past which was more polite, more attentive to the individual. You opened the carriage door for a lady, lent her your cloak, moved her chair for her at the table, gave her a flower...So we began courting the target in the gentlest, most classic way possible: by sending a rose.The Finanza & Futuro financial sponsor would then call the target, to continue the courting, begun by mail, into an appointment.
Outcome
Good manners are obviously still much appreciated. 583 individuals were contacted. The recall generated a 14% take-up of appointments. Of these, 11% became clients, while 19% are currently open dossiers, with negotiations in progress.
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