Cannes Lions

PRESTITEMPO PERSONAL LOANS

141 ITALIA, Milan / DEUTSCHE BANK / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Local relevance to the target.

The campaign was personalised periodically with images of representative monuments in the broker's area of business. The metaphor of the tree cultivated directly in the broker’s city. The same concept was on all the point of sale material.

Outcome

After a test phase, the campaign is in full roll-out. The test was sent to 500 brokers. 7% requested a visit from the sales agent.20 have already begun offering Prestitempo.

Similar Campaigns

12 items

Bear

Y&R THAILAND, Bangkok

Bear

2016, BANK OF AYUDHYA PCL.

(opens in a new tab)