Local relevance to the target.

The campaign was personalised periodically with images of representative monuments in the broker's area of business. The metaphor of the tree cultivated directly in the broker’s city. The same concept was on all the point of sale material.

After a test phase, the campaign is in full roll-out. The test was sent to 500 brokers. 7% requested a visit from the sales agent.20 have already begun offering Prestitempo.