Cannes Lions

EXTRAORDINARY CHALLENGES

DEUTSCH, New York / PWC / 2015

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

It took an extraordinary effort to make the site possible. The project involved12 animators, 184 motion capture sequences captured on 25 different cameras, 753 individual 3-D models, and over 375,000 hours of rendering time. All seamlessly integrated into a fully custom HTML5 web app that pushes the limits of what modern browsers can handle.

The website acted as the campaign hub for an integrated brand campaign that positioned PwC as “the right people to get the extraordinary done,” and was the destination for TV, print, social media, and online advertising.

Outcome

The site launched 4 months ago and we’ve seen a strong response from our highly targeted audience of business decision-makers:

• More than 400,000 qualified site visits

• Visitors spent over 3 minutes on the site on average

• Over 8,500 case study PDFs downloaded (a key goal for the site)

• More than 1,500 people have shared the site

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