Cannes Lions

PEST CONTROL

PUBLICIS DALLAS, Dallas / TERMINIX / 2011

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Overview

Entries

Credits

Overview

Description

Flying monsters swoop down on an unsuspecting neighborhood, crashing through houses and destroying everything in their path. In the end, it is revealed that the monsters are a visual metaphor for termites and havoc they wreak.

Outcome

The hotel companies started contacting Terminix to opt in before the Terminix sales team even began making follow-up calls.

So far, over 15,000 hotel properties have ordered the guides.

Two major hotel companies have already signed contracts with Terminix.Three other hotel companies are now in negotiations with Terminix.

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