Cannes Lions
PUBLICIS DALLAS, Dallas / TERMINIX / 2011
Overview
Entries
Credits
Description
Flying monsters swoop down on an unsuspecting neighborhood, crashing through houses and destroying everything in their path. In the end, it is revealed that the monsters are a visual metaphor for termites and havoc they wreak.
Outcome
The hotel companies started contacting Terminix to opt in before the Terminix sales team even began making follow-up calls.
So far, over 15,000 hotel properties have ordered the guides.
Two major hotel companies have already signed contracts with Terminix.Three other hotel companies are now in negotiations with Terminix.
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