Cannes Lions

Nix It

THE MARTIN AGENCY, Richmond / TERMINIX / 2022

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

While the existence of pests is never to be taken lightly, the eradication of them can be quite comical when not left to the professionals.

At its core, Terminix exists to fight what lurks in the shadows. The name says it all. Nixing is their specialty. In this campaign, we sought to imprint our name as the leader in pest removal. The only way to nix those suckers is to Terminix them.

We leaned on the dialect of New Zealand celebrity Rhys Darby to bring to life the rhyming nature of Terminix and the alternative solution, showcasing moments where homeowners took matters into their own hands and landed in situations they wished they hadn’t.

In this film, a couple navigates termites that finally got the best of a backyard deck as the homeowner tries to kill them with a plate of Tex Mex food.

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