Cannes Lions
LOWE BULL, Johannesburg / ANIMAL ANTI CRUELTY LEAGUE / 2008
Overview
Entries
Credits
Execution
The campaign utilises the normally unused space on the back of billboards as a cost-effective device to encourage people to adopt a pet, and puts the viewer in the position they would be in if they were at the adoption centre.
Outcome
The billboards generated a marked increased in public interest in the League's pet adoption scheme and heightened awareness of their cause.
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