Cannes Lions

PET FOOD

GREY WORLDWIDE , Dusseldorf / FRESSNAPF TIERNAHRUNGS / 2010

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Overview

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Credits

Overview

Execution

Convice the dog and you convince the owner. We buried lots of branded dog bones near the Rhein river. Dogs dug them out and brought them fawning to their owners.

Outcome

The result was pretty amazing. All the buried bones - and we buried a lot - where found by strolling dogs in a very short time. And it created a chain reaction with the owners. Even the dogs that couldn’t find a bone were interested in what was happening and asked the finders what was going on. Within the target group this became a real talk of town and at the Fressnapf Düsseldorf store recorded an amazing plus in dog toys and food.

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