Cannes Lions
GREY WORLDWIDE , Dusseldorf / FRESSNAPF TIERNAHRUNGS / 2010
Overview
Entries
Credits
Execution
Convice the dog and you convince the owner. We buried lots of branded dog bones near the Rhein river. Dogs dug them out and brought them fawning to their owners.
Outcome
The result was pretty amazing. All the buried bones - and we buried a lot - where found by strolling dogs in a very short time. And it created a chain reaction with the owners. Even the dogs that couldn’t find a bone were interested in what was happening and asked the finders what was going on. Within the target group this became a real talk of town and at the Fressnapf Düsseldorf store recorded an amazing plus in dog toys and food.
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