Eurobest

Donken Stories

DDB STOCKHOLM, Stockholm / MCDONALD'S / 2017

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Film

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Overview

Description

This documentary was part of national campaign "Do Donken" (Donken is McDonald's Swedish nickname). We get to follow Melos, who came to Sweden in the 90s as a refugee escaping the horrors of the Balkan war. Melos narrates the story of how he got a job at McDonald's and has advanced and became a District Manager with over 500 people working for him. As a result of his own experiences, he sees himself in the young people working at McDonald's that have come to Sweden during the current refugee crisis.

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