Cannes Lions
LATERAL, London / RSPCA / 2005
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The RSPCA Cyberpet truly represents the core values of the charity - promoting and preventing cruelty to animals through education. It is an entertaining way of helping children and prospective pet owners understand the tasks and responsibilities involved in keeping a pet and ensuring it has a happy life. The Cyberpet sits within a contemporary and familiar gaming environment, but is extremely effective in conveying the emotions and needs of a real animal.
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