Our goal is to establish and maintain a worldwide industry leading mobile presence that offers an innovative and appealing consumer experience. An extension of Shell’s physical retail experience, bringing a loyalty program to the palm of your hand through an innovative channel. Shell launched “Shell Motorist” with one of the most advanced loyalty implementations in the industry. Shell Motorist puts personalised offers at your fingertips. Industry leading implementation over 15 countries. Engaging user interface and user experience. A multidevice app. Effective loyalty program integration. Multi-language implementation using remote configuration. Marketing intelligence driven targeted offers through push and pull messages.