The present on line was developed according to the concept of the advertising campaign that communicated the launch of the first Peugeot "made in Brazil". The ad campaign concept treated the launch as a birth, and the first Peugeot made in Brazil as a baby who was about to be born. It included TV films, print ads and PR actions. To take this spirit on line, we developed the banner and the hot site with some "baby" approaches, such as the rubber nipple, the cry baby sound and the lion baby room border. We developed as well a dhtml stork carrying a baby Peugeot in its beak that made a huge success. At Terra site, it reached 1,780,000 page views at a single day (23/03/2001). At Webmotors site, the click index was 9.71%, and at AutoPlaza, the click index was 8.50%. (Normally, click index at these sites are lower than 0.5%). Visitors at the hot site could find complementar information, such as the plant, Peugeot's background to produce in Brazil, environmental policy, Peugeot Service commitment and TV films.