Creative Concept/Idea: It´s not a Mirage. This summer you have 206 reasons to reserve your 206 CC. We create a microsite based on an exclusive promotion for Internet users where they could request online the Peugeot 206 CC 1, with special financial benefits with an exclusive microsite where users can choose the colour and financing of their car. After choosing their preferences, users could select the dealer where they wanted to complete the purchase. The results: Peugeot accomplished a pilot test promotion that allowed you to reserve your Peugeot 206 CC through the promotional microsite created for this occasion. The promotional campaign obtained great results: users made 100 reservations of Peugeot 206 CC in less than five days, surpassing our expectations of the promotion.