One day, the Chef of the restaurant finds out a world famous food critic (which is you) is visiting Korea to find oil-less fried food. So the chef prepares various different ingredients to make the perfect meal. And when the world famous critic walks into the restaurant, they try to serve you the best and ask you what you would like.

Various story lines (about 30) will be played to respond to the key word.

(For the jury, we suggest you insert cheese or fish as a key word since other key words may not be understood in English.)As the campaign slogan was ‘Fry Everything’, various ingredients were prepared and consumers were able to visualise the frying process as well as the result by simply putting keywords into the search bar as well as several other interesting additions such as appearing with their friends in the movie, humorous content and sharing ability.