Two giant characters were created: one being a whisker (facial hair) and the other a Philips electric shaver, to perform an urban guerrilla campaign close to highschools and universities. During the day they performed a surreal chase: the whisker runs desperately from the electric shaver, among people in the street.

To reinforce the impact, the performances were recorded and exhibited on national networks, through merchandising. The characters were turned into celebrities that young people tried to hug and take pictures of. The online retail started to sell six times more Philips shavers per day. The brand´s renewal and the great acceptance among young people was one of the most important results.