Cannes Lions

PHILIPS SONICARE UV SANITISER

TRIBAL DDB WORLDWIDE, New York / PHILIPS / 2008

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IS THAT FLUSH ON YOUR BRUSH?Even the most phobic of germophobes discover new levels of ick on this site for Philips Sonicare. Germshappen.com uses Rube Goldberg animations to deliver memorable germ facts and get you to crave new and more powerful ways to keep those critters off your toothbrush (e.g. The Philips Sonicare UV Sanitizer).

With just a nudge/flip/poke/spin of an object in the bathroom, users evoke clever, unexpected chain reactions that ultimately end with the toothbrush landing in some pretty disgusting places. Coupled with such cringing facts as “a toilet flush can propel germs as far as three feet in the air,” users are left questioning the cleanliness of their own toothbrush.

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