Cannes Lions

PHONE BOOK

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / YELLOW PAGES / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

A socially fueled reality game inside a giant billboard. A LIVE event in which 2 reality winners competed with each other inside the billboard. 6 online cameras broadcasted to 3 online channels. People could aid and vote for their favorite contender only by using Yellow Pages digital interfaces: minisite, mobile AR app., facebook.

Outcome

111,001 votes, 174,038 unique visitors, Facebook fans more than doubled, 65,000 app. Downloads. +28% in traffic to Yellow Pages site. Reality Billboard was presented at the Mipcom Media Festival and purchased by Endemol, the leading entertainment company in the world, for international distribution.

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