Cannes Lions

BROADBAND

M&C SAATCHI, Sydney / OPTUS / 2011

Overview

Entries

Credits

Overview

Description

These commercials were created as a celebration of the new Optus Network. Rather than talk about financial investment, towers and infrastructure, we decided to simply focus on what the new network allowed Australians to do. By using these huge numbers, Australians realised just how large the network was. And, of course, being the Australian Telco associated with animals, what better way to celebrate than a huge CGI animal stage show?

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