The pack was delivered to every school in Australia, reaching a potential 3.5m children. PR coverage was valued at $364,375, including leading current affairs programs. The pack gained the attention of Government. Alex Hawke, MP & Deputy Chair of the Joint Select Committee on Cyber-Safety, described it as ‘ahead of its time’. Most importantly, it was widely implemented by teachers. As one example, Cay Camden, School Counselor at Oakhill College, said: ‘Presenting this package to our students has opened up conversations about cyber-bullying & sexting that students have not felt comfortable sharing amongst their family or peers.’