Cannes Lions

Pretty

HAVAS WORLDWIDE, London / EDF / 2016

Film
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Overview

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Overview

Description

We open on a portrait of a young girl. We can’t see where she is whilst she gazes down the lens. The words “I’m Pretty” appear next to her.

We a second girl appear. The same words form next to her. This happens for a third girl and a fourth, and a fifth.

Suddenly the scene changes, and we see pistons forming waves, the fifth girls standing by. The words “I’m Pretty” form again, now saying “I’m Pretty Curious”. We then see jars with pickled reptiles, and an octopus in a lab. We see another of the girls, who’s now “Pretty Intrigued”. Now we are in a windfarm with a girl “Pretty Determined”, then a robotics lab with a girl “Pretty Inventive”. Finally, an observatory, with our first girl “Pretty Focused”. The roof of the observatory opens to the stars as we see the end frame call to action.

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