Cannes Lions

BFF

SPECIAL, Auckland / OPTUS / 2021

Film

Overview

Entries

Credits

Overview

Execution

In this spot, we follow the story of a teenage girl who makes a heart-warming gesture for her best friend. After each scene, we cut back earlier in time. We start with the two girls enjoying their time together at the beach, then in a bedroom, filming a Tik Tok. As we cut through scenes in the protagonists' life we see that her hair becomes shorter and shorter until we see her in a hospital and she has no hair at all. She walks into a room where her friend is sitting, obviously frail and sick. Her friend can’t believe it as they hug, and we realise that she has shaved her head in solidarity. We then cut earlier still and see our main character ready to shave her head at a salon. The hairdresser asks if she’s ready and she nods as if to say ‘Yes’.

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