In a major step towards establishing itself as the home of elite international football in Australia, Optus Sport launched this new campaign, announcing its position as the exclusive Australian broadcaster airing all 64 matches of the 2018 FIFA World Cup.

The campaign celebrates the dramatic moments of the World Cup and embraces the moments that lift, unite, confuse and, occasionally, send fans spiralling into a rage. The campaign captures the spirit of the game, and shines a small light on the effect that football has on all parts of modern Australia but also showcases the sheer entertainment value of the tournament for all fans.