Cannes Lions
BEAR MEETS EAGLE ON FIRE, Sydney / OPTUS / 2020
Overview
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We created films that follow a simple structure using character groups of five. Each group also begins with the letter ‘G’: 5Geniuses, 5Grannies, 5Guitarists and 5Game Characters that each explain the benefits of the new 5G technology in simple, playful terms.
5Grannies demonstrate that 5G is fast, as one of them takes an age to join the rest of the group in her motorised chair.
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