Cannes Lions
DENTSU, Tokyo / YOSHIMOTO CREATIVE AGENCY / 2011
Overview
Entries
Credits
Execution
After the launch, we aim to recover the initial investment within 3 years and start making profits after 4 years.
Outcome
At first we aimed to recover the initial cost within 3 years, but the present sales result and our estimation suggest that it is prospected to be collected in 18 months (Present sales result is double the initial plan).