Cannes Lions

PHOTOGRAPHY

DENTSU, Tokyo / YOSHIMOTO CREATIVE AGENCY / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

After the launch, we aim to recover the initial investment within 3 years and start making profits after 4 years.

Outcome

At first we aimed to recover the initial cost within 3 years, but the present sales result and our estimation suggest that it is prospected to be collected in 18 months (Present sales result is double the initial plan).

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8 items

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