Norwegian Easter is a big family ordeal, and it is all about the phrase "yte før nyte" which translates as you can’t enjoy yourself until you’ve done some sort of physical activity, like cross country skiing.

Something that kids hate. So to make kids more willing we encouraged parents to fill up their kids stomachs with jelly and pudding to make them more willing to do the activity. Thus the concept “it’s the stomach that dictates what the ear hears” was born. In these spots we hear what the kid actually hears their parents suggest, before and after the dessert.